The Ad Game

What this song has to do with lip balm, i have no idea, but hey, it’s quite a treat in the middle of reruns of Will & Grace. And hey, if I wasn’t only barely halfway through a minipot of Vaseline Cocobutter Lip Therapy, it totally would’ve sold me (as I said to the cashier at Target earlier in the week, i have absolutely no shame about using Ladies antiperspirant or body wash –or shoes, hey, if they fit and are good enough for Prince).

The Ad Game: Heineken “The Date”

Alright, the music on this one (“Jaan Pehechaan Ho” by Mohammed Rafi) feels a bit more “Jazz Age” (as in the 1920s) than “60s Modernist”, but the visuals and vague “plot” in this installation of Heineken’s series with bands feels very Casino Royale and farcical. It was definitely storyboarded and directed by someone who has a genuine love of the famous Bond parody, and the more Absurdist qualities of the canon Bond films, as well as other mid-to-late 1960s farces. For this reason alone, I find it superior to The Entrance and The Switch, which feel far more general as an homage to a style and genre rather than a clear send-up of something more specific.

This one even has a “making of” short, available on the HeinekenUSA YouTube:

The Ad Game: Colour Changes Everything

This is probably always going to be one of my favourite commercials. I mean, sure, if you look at the details, there’s a clear retro-1960s look and feel to many furnishings and outfits, and it certainly seems to pick up where the ending of Blow-Up left off, but take it all in, really inhale this advert: It’s style, it’s spontaneity, it’s silly. It says everything it needs to with no dialogue, and only a children’s song pergformed in a silly manner as its accompaniment.

The Ad Game: Heineken “The Entrance”

From 2001, the first one of these I remember, and likely a direct influence on Tonight We Tanqueray .

Music by The Asteroids Galaxy Tour.

…and while the resemblance and vocal similarities are surely striking, from certain angles, no, that’s not Duffy guesting on vocals, that’s their own singer, Mette Lindberg. If you liked this, I highly recommend checking out the rest of their music.

The Ad Game: Heineken “The Switch”

Heineken ad ‘The Switch'; launched July 2012

Music: Clairy Browne & the Bangin’ Rackettes – Love Letter
Director: Martin Krejci

The Ad Game: Tonight We Tanqueray

The music is cool, and not a single unnecessary shot.

Granted, this isn’t the first ad for alcohol I’ve found with a distinct Mod appeal, but this is the most recent and the one that reminded me I wanted to do this feature.